This case study highlights how we helped a health and wellness brand scale their ad account by 50% month-over-month while maintaining their new customer ROAS.
When we first joined, the Meta ads account was fragmented. One traffic campaign here, an awareness campaign there, and multiple campaigns running similar creatives. That setup caused the account to compete with itself, with campaigns overlapping audiences and driving the new-visitor share on sales campaigns down to around 50%.
We streamlined the structure, kept only the top performers based on NC-ROAS and new-visitor acquisition, and rebuilt around those winners. As a result, campaigns learned faster and we were able to shift more budget toward new customer acquisition. From there, we tested new angles for the strongest personas and core desires. This month, that foundation let us scale aggressively. Spending 50% more while increasing revenue by 75%.
👉🏼 Total Sales: Up 76%
👉🏼 Monthly Budget: Up 50%
👉🏼 NC-CPA Down 5%
We would like to offer you a meeting where we can show you firsthand why our approach to digital marketing is different.
