Our strategy centered on three levers: restructuring Performance Max to isolate best-sellers and high-potential SKUs, rebuilding YouTube with scroll-stopping creative, and improving product titles to increase search visibility.
At the time, the account was organized with a “campaign per category” setup. The problem: even within a single category, products had very different AOVs, conversion rates, and NC-ROAS. So budgets were being spread too evenly and opportunities were getting buried. We decided to segment much more aggressively.
To guide the rebuild, we created a deep-dive report that combined on-site and paid social signals. We analyzed landing page conversion rates and key Facebook metrics by product line—hook rate, unique outbound CTR, and conversion rate—then cross-referenced those findings with Google Ads performance. This allowed us to identify “hidden potential” products and restructure campaigns so more budget flowed to the SKUs with the strongest upside.
On the creative side, we repurposed proven Facebook winners into YouTube ads, using short, attention-grabbing videos to drive top-of-funnel interest. YouTube became a demand-generation engine that fed Performance Max with engaged users, giving PMAX higher-quality signals and larger pools to retarget.
With tighter segmentation, smarter budget allocation, and a YouTube-to-PMAX pipeline in place, we scaled the account to nearly $1M/month in spend within three months.
👉🏼 Conversions: Up 74%
👉🏼 Account Spent: Up 57%
👉🏼 CPA by Time: Down 9%
We would like to offer you a meeting where we can show you firsthand why our approach to digital marketing is different.
